What does your brand sound like?
You don’t know do you? Well silence doesn’t make for a memorable or engaging sound that’s for sure.You don’t know do you? Well silence doesn’t make for a memorable or engaging sound that’s for sure. At...
View ArticleFind your voice
Since I’ve been at B2B Marketing I’ve heard women note when they are underrepresented as event speakers and expert commentators. And I agree, they have been.Since I’ve been at B2B Marketing I’ve heard...
View ArticleMyths and legends
If you’ve seen the cover of this month’s B2B Marketing magazine you’ll be aware we’ve gone back a few millennia and borrowed a mythical theme from the Ancient GreeksIf you’ve seen the cover of this...
View ArticleYou're sure mobile isn't for you
I discovered some B2B marketers are very sure about mobile, they are very sure it’s not right for them at the moment.I should start by apologising, I was of the belief that the majority of B2B...
View ArticleSummer time and the weather is...fine?
Before you buy your holiday reading, have a look and see if there’s a book that could help with the marketing issue you’re struggling with...It’s summer, and in case the big yellow ball in the sky is...
View ArticleBrand guidelines: Lots of words read by no one
"That was a useful and engaging read" said no one ever about brand guidelinesXerox announced it helped with the recent Lloyds Bank rebrand.Login to like this content0 likes1 commentVIEW MORE BLOGS BY...
View ArticleClients want digital but agencies aren't delivering?
Clients say 'digital expertise' is a skill lacking in their agenciesIt’s October, the month of All Hallow’s Eve. But thankfully there are no horror stories lurking in the findings of part one of our...
View ArticleCustomer, customer, customer
It’s definitely THE buzzword at Salesforce’s Dreamforce conference in San Francisco. Perhaps that’s no surprise.It’s definitely THE buzzword at Salesforce’s Dreamforce conference in San Francisco....
View ArticleDreamforce round-up: Customers, technology and of course mobile
Dreamforce is in its 11th year and I flew over to San Francisco to see what marketing trends were being talked about at the largest software conference in the worldDancing mascots, dry ice, a car on...
View ArticleDoing it for the girls
I’m ending the year on my women in marketing soap boxI’m ending the year on my women in marketing soap box. As well as our awards, November marks the Women in Marketing Awards.Login to like this...
View ArticleMemorable B2B campaigns from 2013
I thought I’d put together a little list of some of the B2B campaigns that caught my eye in 2013, so next time you’re looking for a B2B campaign example to go in a presentation, or to use to get...
View ArticleNew year, new start
Christmas is over and summer is years away. But don’t worry, all is not lost.Christmas is over, summer is years away and that cigarette/cake/beer/wine (delete as appropriate) you promised you wouldn’t...
View ArticleFacebook fails for teens
Teenagers are leaving Facebook. It means Facebook could never be relevant for B2B marketers now because teenagers are your key target audience…Teenagers are leaving Facebook. It’s a tragedy.Login to...
View ArticleA change is gonna come
I love that Sam Cooke song and I’ve been humming it a lot recently.I love that Sam Cooke song and I’ve been humming it a lot recently.Login to like this content0 likes0 commentsVIEW MORE BLOGS BY THIS...
View ArticleBack to bluetooth with beacon technology
Bluetooth is back with a new name, beacon technology, and a new opportunity for marketersBluetooth reminds me of my first days with mobile, being in college and sending friends silly pictures and...
View ArticleThe internet of things begins with humans
The internet of things is obviously heavily dependant on technology but a human element is vitalThe internet of things (IoT), or the internet of everything (IoE) if you’re Cisco, has been getting tech...
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R E S P E C T for A B C
I think we should show some appreciation for each letter of the alphabetLogin to like this content0 likes0 commentsVIEW MORE BLOGS BY THIS AUTHORLOGIN TO FOLLOW POST?Anonymous helpread more
View ArticleGreat British copywriting
The problem with copywriting...Last month I mourned the lack of writing skills I was noticing in marketing.Login to like this content0 likes0 commentsVIEW MORE BLOGS BY THIS AUTHORLOGIN TO FOLLOW...
View ArticleWhat would you change if you were King or Queen for a day?
What would you change to make your job in marketing easier or more interesting?I want you to dig out your crown, grab your scepter and drape yourself in a luxurious jewel encrusted cloak.Login to like...
View ArticleIWD: Don't be pressured into ignoring equality issues
To make positive changes for women in business we need to look at addressing stereotypes around men and male behaviourAs humans we can’t help but see the differences in each other, the good ones and...
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